The dear leader is playing down suggestions of a national motto. This hasn't stopped every news programme, paper and website from presenting this as a fait accompli and asking for new slogans (sorry, mottoes) to build Brand Britain (I mean foster a sense of shared values, of course).
The soft pedalling of this is a shame. There is only one possible motto that reflects our shared values, with its self abasing passive aggression: imagine having "Mustn't Grumble" emblazoned on every public building in the UK. Maybe then we could change our theme song (sorry, national anthem) too:
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